You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Research Industry.
ANA has found 322 results for you, in 212 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Where are we starting from

I want to base on a review of market research expenditure worldwide. It is a notorious truism that the market research industry is among the least well researched of any. Estimates of expenditure are hard to come by and even when found are...

Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Eileen Cole
September 1, 1980
×

Citation

Cole, E. (1980a, September 01). Where are we starting from. ANA - ESOMAR. Retrieved May 07, 2024, from


https://ana.esomar.org/documents/where-are-we-starting-from


Research papers
×

Citation

Grunewald, A. (1980a, June 15). Keynote address on opinion polls. ANA - ESOMAR. Retrieved May 07, 2024, from


https://ana.esomar.org/documents/keynote-address-on-opinion-polls


Research papers

Observation, ethology and marketing research

An essential question in marketing research is how do we study human behaviour? Marketing research has drawn on two main sources for its answers, psychology and common sense. A third source is offered here, ethology, the biological study of...

Catalogue: Seminar 1980: Children And Young People
Author: John Richer
June 15, 1980
×

Citation

Richer, J. (1980a, June 15). Observation, ethology and marketing research. ANA - ESOMAR. Retrieved May 07, 2024, from


https://ana.esomar.org/documents/observation-ethology-and-marketing-research


Research papers

Media planning

Introductory paragraph to "Media Planning" section of the book "Market researchers look at advertising".

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: ESOMAR B.V.
June 15, 1980
×

Citation

B.V., E. (1980a, June 15). Media planning . ANA - ESOMAR. Retrieved May 07, 2024, from


https://ana.esomar.org/documents/media-planning-


Research papers

Advertising and marketing research

Case histories written by manufacturers are always more direct than those by advertising agencies or research suppliers: fewer axes are being ground. Case histories have more personality than abstract listings of factors or methods. So this early...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: Philippe De Vendeuvre
June 15, 1980
×

Citation

De Vendeuvre, P. (1980a, June 15). Advertising and marketing research . ANA - ESOMAR. Retrieved May 07, 2024, from


https://ana.esomar.org/documents/advertising-and-marketing-research-


Research papers

Public versus private opinion

The opportunities for research in the 1980s will be much affected by changes in society. In particular, by a clash between two powerful forces: the producer bureaucracy and the new individualism. It will be a clash of values and opinions and research...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Author: Stephen King
June 15, 1979
×

Citation

King, S. (1979a, June 15). Public versus private opinion. ANA - ESOMAR. Retrieved May 07, 2024, from


https://ana.esomar.org/documents/public-versus-private-opinion


Research papers

The future of market research products and markets

This theoretical paper analyses and forecasts the future of market research methods (products) such as survey research, qualitative research or model building research as well as the future of market research applications (markets) such as consumer...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Author: Jagdish N. Sheth
June 15, 1979
×

Citation

Sheth, J. N. (1979a, June 15). The future of market research products and markets. ANA - ESOMAR. Retrieved May 07, 2024, from


https://ana.esomar.org/documents/the-future-of-market-research-products-and-markets


Research papers

September 1989

It is interesting to note that computerized information retrieval is both the source of the problem and its solution. By this I mean that the availability of vast quantities of information is made possible by the databanks while, in turn, methods of...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Author: Samuel A. Wolpert
June 15, 1979
×

Citation

Wolpert, S. A. (1979a, June 15). September 1989. ANA - ESOMAR. Retrieved May 07, 2024, from


https://ana.esomar.org/documents/september-1989


Research papers

Information for management

This paper reviews the cases for optimism and pessimism about the future of Market Research presented in the brief for the 1979 ESOMAR Congress and concludes that the industry has good grounds for confidence in its own future. However, the paper...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Author: Frank Teer
June 15, 1979
×

Citation

Teer, F. (1979a, June 15). Information for management. ANA - ESOMAR. Retrieved May 07, 2024, from


https://ana.esomar.org/documents/information-for-management